Brand Modernisation
The ‘Doctor’ logos each receive a facelift, modernising the family of franchise brands and ensuring uniformity. This process was important, with each franchise brand growing quickly and independent of each other.
New Zealand Sell Out
Within the space of a few years, New Zealand territories have almost sold out, giving The Leather Doctor and Fabric Doctor coverage across New Zealand.
Expansion into The USA
International expansion continued, this time into the United States. Interest from one of our New Zealand franchisees kicked off discussions at Head Office and not long after, we were in a position to launch. Huntington Beach, California would become the very first franchise territory established for The Leather Doctor in the USA, purchased by Shane…