The decision was made to focus the company’s branding on a key area of work and skills – leather. ‘The Vinyl Doctor’ was removed from the official logo leaving the brand as simply ‘The Leather Doctor’. 

Middle East Expansion

In August of this 2011, a Dubai based removal company, eMovers, approached The Leather Doctor Australia requesting to purchase the Master Franchise for the UAE. The deal was settled in November of 2011 and The Leather Doctor Middle East began its operations.