Marketing & Training Support - The Leather Doctor

Investing in a Leather Doctor Franchise Is Like Joining A Family – We’ve Got Your Back

Starting off properly in any business is important. For a new Leather Doctor Franchisee, our training and marketing processes ensure they’re able to confidently offer the services customers will require and are able to successfully operate and build their business. Our processes have been built and refined for over 30 years, and we’re confident that what we offer is best in class.

Here’s What Our Training and Marketing Ongoing Support Looks Like:

Training

Extensive and in-depth training is a very important part of the induction process for new Leather Doctor Franchisees. As many Franchisees do not have any prior experience in leather, vinyl or fabric repair work, our 3-week intensive training program has been designed to ensure that everyone feels confident in performing the services they will be required to offer to operate their business.

All training is conducted at our purpose-built training centre alongside a team of highly skilled and experienced Training Managers who also run their own successful Leather Doctor franchises.

After the completion of training at our in-house training facility, franchisees spend time in their territory with a Training Manager, to familiarise themselves with the day-to-day requirements and operations of running a own successful Leather Doctor franchise.

Ongoing Support

Following the initial training period, all Leather Doctors are granted unlimited access to:

A team of training managers and head office staff to assist with all aspects of business operations, skill set training and marketing support
Exclusive training platforms, providing an extensive array of videos and upskilling programs
Franchisee forums, enabling all franchisees to collectively engage in knowledge and skill sharing
Training Workshops

Training Workshops

Training workshops are regularly held to assist with up-skilling, providing additional technical assistance, discussing business and marketing strategies. We encourage all franchisees to join these workshops with the mindset of continuous improvement.

Exclusive Product Range

Our product ranges are developed in-house, providing franchisees with a range that is built on the foundation of vigorous testing and application in the market. Franchisees can be confident that they’re using high quality, fit for purpose products that are developed specifically for the work they’re undertaking every day.

Comprehensive Marketing Support

The Leather Doctor has an in-house marketing team consisting of specialists who are tasked with advising and assisting with strategic marketing development and implementation to help franchisees grow their business.

The Leather Doctor approaches marketing across both a national level and local franchisee level to ensure on brand and accurate messages are consistently delivered to customers. Our marketing program ensures that we are helping all Leather Doctors to attract both new clients as well repeat business from existing clients. The marketing touch points engaged work to ensure that The Leather Doctor are the first point of call when customers require leather or vinyl cleaning, repair or restoration assistance.

Upon start-up, the marketing team work with franchisees to set up van signage, branded collateral, and a host of customised digital marketing and advertising platforms. Each month, franchisees contribute to a fixed monthly marketing fund that is exclusively invested in driving leads and brand awareness to them.

To discuss The Leather Doctor opportunity in more detail, please contact us.

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